Init CatalystIt all starts with init
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SEO web design Be the obvious choice.

We want anyone who finds you on Google to come away curious about you. That's how we judge every line of text, photo and button on the page.

  • Designed to your brand guidelines
  • 90+ on Google PageSpeed at launch
  • Structured for Google and AI search

Building a successful small business website isn't easy. We can help.

SEO web design starts before the first layout: which searches bring your customers, and what each page has to get them to do. Every site we launch scores 90+ on Google PageSpeed and goes live with its search setup done.

What conversion-focused web design does

  1. Wins the comparison

    A visitor comes from Google and has just closed another site. They hold yours up against it before they read a word.

  2. Leads with the headings

    A visitor reads the headings and skips the paragraphs. The headings on their own say what the business does and where to go next.

  3. Says what comes next

    A visitor presses when they already know what they'll get back: a price, a time, a call back.

What SEO web design includes

Every site starts from the same base, and it’s all included in a price that starts at €1,500. We scope and price anything extra on the call, like online booking or card payments.

SEO Web Design

Services include

  • Up to six pages, with the copy planned page by page
  • A design built on your brand, starting with the homepage
  • Layouts built for phones first
  • 90+ on Google PageSpeed at launch
  • Titles, descriptions and structured data on every page
  • Lead forms, GA4 and Search Console set up
  • Hosting, SSL and GDPR setup
  • The domain and code in your name
  • The first month of hosting and care
  • Six-month warranty
from€1,500

Why SEO web design matters.

A site built around one business, its needs and its ambitions, makes an impression that lasts and brings in customers you can count.

  1. Found

    • More organic traffic: Built the way a search engine reads it, the site ranks for more of the searches that matter and brings in the people making them.

    • SEO that lifts the ranking: Every page is written and structured for search engine optimization, and the site climbs the rankings for the terms that bring in business and widen its reach.

  2. Chosen

    • A brand identity that is yours: The design starts from the brand: the colors, the voice and what sets it apart, drawn for one business alone and recognized at a glance.

    • An easy visit, and a return one: Every page loads quickly and is simple to move through, and people come back to a site that was easy the first time.

  3. Contacted

    • Higher conversion, fewer steps: A design that is easy to follow takes a visitor from the first page to a call or an order in fewer steps.

    • Qualified leads worth calling back: Pages and forms are built around the goals of the business, and the leads that come in fit the work you do.

  4. Trusted

    • Trust, credibility and recognition: Customers start to wonder whether they're still on the same site when every page looks different. So we keep the logo, colors and fonts the same throughout, and your brand sticks in their mind.

    • Safety and security built in: The site and the data customers leave on it sit behind code we wrote, with SSL and the GDPR settings in place from launch.

What the first screen has to carry.

Getting that screen right means arguing about what loads first, what the eye hits, and how far the button sits from a thumb. A visitor feels the result and never sees the reasons.

Anyone buying flowers online can choose from plenty of shops. Magnolia needed a homepage that gave visitors a reason to pick this one while they were still deciding whether to stay. Twenty years and five thousand customers do that faster than any sentence we could write.

See how Magnolia Stores started taking orders online
Magnolia florist website on devices
  • Twenty years in the trade
  • One button
  • A rating anyone can check
  • Five thousand customers
“The final result was exactly what I imagined.”
Radoslav HristovRadoslav HristovOwner, MagnoliaTranslated from Bulgarian

Every build clears the same bar.

Google sets these numbers, not us, and anyone can run the test on a page we’ve shipped. If one comes up short, we keep working until it doesn’t, and we don’t bill for that.

Lighthouse, mobileMeasured on a mid-range phone over mobile data
  • 90+Performance
  • 90+Accessibility
  • 90+Best Practices
  • 90+SEO

≤ 1.8s

First Contentful Paint

When the first thing appears

≤ 2.5s

Largest Contentful Paint

When the main content is ready

≤ 200ms

Total Blocking Time

How long the page ignores a tap

≤ 0.1

Cumulative Layout Shift

How far the layout moves while loading

Redesigns clear the same bar. Every old address redirects to its new page and takes its Google ranking with it, and the people who already find the business keep finding it.

Website redesign services

The SEO web design questions that come up on every first call.

SEO web design comes inside the site price. A site of up to six pages starts at €1,500, with the design, the build and the search setup included. The homepage gets designed free, before you sign a quote.

The homepage is ready within 5 working days of the call. The other pages follow its look, and the whole site goes live 2 to 3 weeks after the deposit.

Bring what exists, even an old logo and a color you have always liked. The type, colors and spacing get designed around it and come back on the homepage.

We draft the copy from the call and you correct what we got wrong about the business. Bring your own words instead and the design goes around them. Photos off a phone are fine, and they get cropped and colour-corrected to fit the page.

Yes. Send them over and tell us what caught your eye, the colors, the layout or the way the offer reads. We build that into a design made for this business and its customers.
Hand on phone over notebook

See the homepage before you pay.

Tell us on the call what the site has to do. The finished homepage is on your phone within 5 working days. If you don't like it, the week is on us.

Prefer to write first? build@initcatalyst.com We reply within 2 working hours.